The very essence of our journey at Open Container is to never settle for mediocrity. It's this undying thirst for excellence that keeps our brand evolving — because in the realm of business, evolution is the name of the game.

Every new day is an opportunity to outdo our previous best.

Change, while an integral part of our franchise model, can be a challenging terrain. Many shy away from it. But embracing change and refining our approach is what sets Open Container apart.

Is this relentless pursuit of perfection the ideal way? Absolutely.

The heart of our ethos? Incremental brand progression. It's not just about short-term wins. It's about refining our core principles.

• 🍾 Owning up and learning from missteps
• 🥂 Engaging in meaningful dialogues with real-world outcomes
• 🍷 Enhanced self-awareness and restraint
• 🍷 Sharper brand vision
• 🍾 Unwavering commitment to our goals

"Pour them the usual and they'll stay in their comfort zone. Serve them the unexpected from Open Container, and watch them blossom into the connoisseurs they were meant to be." 🍷✨

Together, we're not just here to equip you with the skills and insights to elevate the Open Container brand — we're here to instill a commitment, ensuring you bring your A-game, every single week.

Your Dream Bar Is Only As Successful As Your Vision

The Open Container Elite Franchise Coaching is a 1-on-1 experience tailored just for you. Whether you're new to the wine industry or an established entrepreneur, this program is your launchpad.

No matter where you're starting, you'll have personalized guidance every step of the way.

Elite Sommelier Training Includes:

• 6 Weeks of immersive 1-on-1 online or in-location training
• 6 Weeks of guided wine tasting & pairing experiences
• Sommelier mental challenges 🍸🥂🍷
• Comprehensive business vision analysis
• Wine business consistency roadmap
• Fail-safe accountability system for growth
• Access to private elite sommelier group
• Ongoing group coaching sessions
• Custom marketing strategy tailored to your market

This is a lifestyle.

Hayk Khachatryan's Guide to Mastery in Wine Business and Beyond

In this era, many wander aimlessly, seeking contentment in temporary pleasures, forgetting that fulfillment lies in the journey itself. A profound realization struck me: pleasure often follows pain — a truth that shaped my approach to life and business.

I built this space to share what I've learned — from launching the Open Container Wine Bar to helping others launch and grow their businesses. This is my way of helping you reach your highest potential.

From Lost Paths to Life's Purpose: Hayk Khachatryan's Odyssey

"Life threw curveballs at me early on. Dyslexia, ADHD, and a few scrapes with the rules — you name it. My journey wasn’t drawn from a polished blueprint but scribbled with detours."

But I turned every setback into a setup for a comeback.

The kid who dropped out in 10th grade is now a self-made millionaire with eight businesses. From doubt to dollars, every challenge became fuel. I now help others unlock the potential they never knew they had.

"In the crucible of challenges, diamonds of success are forged."

My mission now is to help ambitious entrepreneurs like you — especially if you’ve ever felt isolated or unsure — build your dream bar and a meaningful life.